Why Choose NSG?

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Just as businesses need to carefully choose the right people for their workforce, they must also conduct due diligence when choosing an ideal sign and graphics partner.  The right choice vs. the wrong choice could be the difference between success and failure and can impact your competitive edge and profitability. Remember, first impressions are EVERYTHING!

If your business is in the market for new signage, fleet graphics, a conference booth, advertising campaign, or any other scenario — here are 5 key factors to carefully consider:

As the saying goes: there’s no substitute for experience! The end product may appear cut and dry but there are many details that go into creating the perfect business sign. The company you choose to work with should deeply understand the industry in’s and out’s, keep current on industry trends, and have all the necessary equipment, as well as the ability to use it.

While your business is unique, don’t hesitate to request a portfolio of work to get a sense of our quality standards and production values. And if any other company hesitates to send you their client portfolio, rest assured there’s a reason.

An experienced and specialized business sign company should be pleased to provide you with testimonials from their satisfied customers.  And if you wish, they should be just as happy to connect you with previous/current customers, so that you can ask them directly.

Business signs aren’t “set it and forget it” items. Over time, you may want to make adjustments or need maintenance.  Regardless of the issue or situation, you want to choose a business sign company that has in the in-house expertise to provide you with prompt support and service for years down the road.

Price is always a factor, and naturally should be part of your checklist. But, it’s also wise to keep a couple of things in mind. First, if a business sign company offers prices that are significantly higher than average — without valid reason — then you should assume that they’re simply trying to gouge you.  Conversely, if a business sign company is offering a ‘bargain basement” pricing, then that’s an even bigger red flag — because they’ll either tack on extra fees later on, they’ll sell you an inferior product that won’t last, or they lack the manpower for larger jobs that require multiple specialties.  Also, always be sure to compare apples to apples.  Get a clear understanding of the materials being used and the production methods that will be utilized.

Nickels Signs & Graphics: 5 for 5!

At Nickels Signs & Graphics we proudly offer and provide all 5 of these key factors, which is why so many of our customers choose us again and again — and recommend us to their professional network. To learn more about how we can solve your business sign needs and earn your long-term trust and loyalty, contact us today.  Consultations and renderings are always free.

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